WELCOME

Welcome to The ABA Guru — where leadership meets purpose in the field of behavior analysis. Whether you're a student, professional, or future changemaker, you're in the right place to grow, lead, and navigate ABA like a guru. Let's build impact, not just interventions.

Get to Know Me

The ABA Guru

Marquii Jacobs, BCBA

This is where leadership takes root; where culture, education, and advocacy meet.

I’m Marquii Jacobs; behavior analyst, public speaker, doctoral student, and the heart behind The ABA Guru™. This isn’t just a service or a brand; it’s a reflection of who I am and what I believe.

My work is rooted in the power of connection. I believe leadership is not reserved for the loudest voice in the room; it’s grown through intention, service, and the courage to do things differently. I am deeply passionate about education; not just as a system, but as a tool for liberation. As a doctoral student, I study how we can break cycles of exclusion in professional spaces and expand what leadership looks like.

The ABA Guru™ is more than a platform; it’s a movement. One that’s grounded in equity, fueled by culture, and guided by purpose. If you’re here, you’re already part of it.

Let’s grow together.

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Services

What I Do

Marquii Jacobs, BCBA

As The ABA Guru, I help professionals and students in behavior analysis lead with clarity, confidence, and culture. This isn’t just about knowing the science. It’s about learning how to use it with purpose.

I offer mentorship, coaching, and consulting for those who are ready to do more than check boxes. Whether you are studying for your exam, looking to grow your leadership skills, or trying to find your voice in the field, I meet you where you are and help you get where you want to be.

I teach people how to lead with intention, serve with heart, and advocate with impact. I also work with organizations that want to create more inclusive spaces, build better teams, and stop doing things just because that is how it has always been done.

This work is rooted in connection, culture, and community. I do not just want you to succeed. I want you to feel seen while you are doing it.

Behavior analysis is the foundation.
Leadership is the focus.
Equity is the mission.

If you are here, you are already part of the movement.

Let’s grow together.

Access to Social Reinforcement

Let’s Connect

Got questions? Need support? I’m here for it. Whether you're curious about services, programs, speaking engagements, or just want to say hey—don’t hesitate to reach out. I value real connection and community, and I’m always ready to help you navigate the ABA world like a guru.